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		<title>Computer Consultant Skills: Can You Be Your Own Boss?</title>
		<link>http://vickispina.com/vicki-spina-tips/computer-consultant-skills-can-you-be-your-own-boss/</link>
		<comments>http://vickispina.com/vicki-spina-tips/computer-consultant-skills-can-you-be-your-own-boss/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:20:52 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Tips]]></category>
		<category><![CDATA[computer consultant]]></category>
		<category><![CDATA[computer consultants]]></category>
		<category><![CDATA[IT consultant]]></category>
		<category><![CDATA[IT consulting]]></category>
		<category><![CDATA[small business computer consulting]]></category>

		<guid isPermaLink="false">http://vickispina.com/?p=58</guid>
		<description><![CDATA[If you&#8217;re just getting started, what do you need to know about the business aspects of being their own boss? It really boils down to two very straightforward things. You need to have some basic business skills and knowledge and you need the motivation to become a computer consultant. Motivation You have to really want [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-tips%2Fcomputer-consultant-skills-can-you-be-your-own-boss%2F">
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			</a>
		</div><p>If you&#8217;re just getting started, what do you need to know about the business aspects of being their own boss? It really boils down to two very straightforward things. You need to have some basic business skills and knowledge and you need the motivation to become a computer consultant.</p>
<p>Motivation</p>
<p>You have to really want to become a computer consultant badly. Think about anything you’ve ever really achieved in life. Whether it’s graduating from school or passing a test. Maybe it was getting your driver’s license, getting married, maybe buying your first car or home, maybe becoming a parent.</p>
<p>Whatever it is, it took a lot of motivation and determination. There’s always going to be ups and downs, some tough days and some tough weeks, but in most cases it’s probably going to be well worth it in the end. There are tools and tips you can use, but ultimately the drive and the desire has to come from within. </p>
<p>Step By Step Plan</p>
<p>The second part is knowing the key steps that you need to do week by week as you get through your first few months. You need to know what to get for your office, what to have in the car with you, what to do when you’re setting up credit policies, what to do to scope out the competition, what to charge, who to network with, who’s worth sucking up to and know who you’re wasting time with. All these things can be taught.</p>
<p>You&#8217;ll need to figure out your expenses, what you need to bill out at, how to organize everything, what to buy, and probably just as important, what not to buy. You&#8217;ll need to figure out how to work more efficiently, get paid for your time and get paid well for your time working as a computer consultant. The great part is that these are all very teachable things.</p>
<p>You Can Become a Computer Consultant</p>
<p>If you manage to master various software applications and network operating systems and hardware devices over the years you can definitely get your hands around a handful of important business skills that you need to become a computer consultant.</p>
<p>Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}</p>
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		<title>Choosing a Concession Business Location</title>
		<link>http://vickispina.com/vicki-spina-tips/choosing-a-concession-business-location/</link>
		<comments>http://vickispina.com/vicki-spina-tips/choosing-a-concession-business-location/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:19:18 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Tips]]></category>
		<category><![CDATA[concession business]]></category>
		<category><![CDATA[concession trailer]]></category>
		<category><![CDATA[food trailer]]></category>
		<category><![CDATA[food vendor]]></category>

		<guid isPermaLink="false">http://vickispina.com/?p=56</guid>
		<description><![CDATA[When running a concession trailer business, there are several aspects to take into account. Many issues arise that need to be dealt with in order to make a food service business run smoothly. With a mobile concession business, one of the most important things to make a decision on is the location where you plan [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-tips%2Fchoosing-a-concession-business-location%2F">
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			</a>
		</div><p>When running a concession trailer business, there are several aspects to take into account. Many issues arise that need to be dealt with in order to make a food service business run smoothly. With a mobile concession business, one of the most important things to make a decision on is the location where you plan to set up to sell. There are several different things to keep in mind when you are choosing a location for the operation of your business. First you need to consider the population of the area you plan to sell in. Another important thing to consider is whether or not you are willing to pay to set up. One final thing you need to consider is getting permission to set up.</p>
<p>One of the first things to consider when you are trying to choose a location for your business to operate is the population of the area. In order for your business to run successfully, you need to make sure the location you choose is well trafficked and fairly densely populated. The more populated the location, the more potential customers you have. If you choose a location that only has a few houses and businesses, you might consider a location that has more houses and businesses. Businesses are great to be around because employees who need a quick lunch break can be a great source of income. They can also be a great source of word-of-mouth advertisement, getting friends and even fellow employees to come sample your culinary delights.</p>
<p>Another important thing to remember when choosing a location to sell from is finances. You have to determine how much money, if any, you are willing to pay for a spot on someone’s property. For the most part, to park on the property of another business or a private individual, you must expect to pay for the rental of the space. Prices for renting a spot are usually dependent upon the size and location of the space. Be on the look out for the least expensive place you can find that will still provide you with the customer base that is necessary to be able to make money at your business.</p>
<p>This brings us to another thing that must be kept in mind when choosing location is that you must have permission to set up on private property. You are not allowed to just set up anywhere there is a space. You must first check with your city and county about the laws that concern concession food sales. Once you know these requirements, when you decide to settle in a spot, you must always ask the owner of the property you would like to set up on if that is ok. Many times, the offer of a nice chunk of monthly space rent will convince a person to allow you to be on there property. Either way, written permission must be obtained to make sure that no legal problems arise.</p>
<p>Wherever you decide to set up your concession trailer food business, several details must be seen to before that can happen. Choosing a location for your business must include consideration of population, cost of space rental, and gaining permission of the city, county, and private party who owns the space. This can be a very profitable business. To make your chances of making money better finding a great location can certainly play a part.</p>
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		<title>Characteristics Of A Successful Entrepreneur</title>
		<link>http://vickispina.com/vicki-spina-tips/characteristics-of-a-successful-entrepreneur/</link>
		<comments>http://vickispina.com/vicki-spina-tips/characteristics-of-a-successful-entrepreneur/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:18:04 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Tips]]></category>
		<category><![CDATA[at home business]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://vickispina.com/?p=53</guid>
		<description><![CDATA[Studies have shown that successful entrepreneurs possess these characteristics: 1. Self-confidence This is that magical power of having confidence in oneself and in one&#8217;s powers and abilities. 2. Achievement Oriented Results are gained by focused and sustained effort. They concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks. 3. Risk [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-tips%2Fcharacteristics-of-a-successful-entrepreneur%2F">
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			</a>
		</div><p>Studies have shown that successful entrepreneurs possess these characteristics: </p>
<p>1. Self-confidence </p>
<p>This is that magical power of having confidence in oneself and in one&#8217;s powers and abilities. </p>
<p>2. Achievement Oriented </p>
<p>Results are gained by focused and sustained effort. They concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks. </p>
<p>3. Risk Taker </p>
<p>They realize that there is a chance of loss inherent in achieving their goals, yet they have the confidence necessary to take calculated risks to achieve their goals. </p>
<p>Entrepreneurs are people who will make decisions, take action, and think that they can control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck. </p>
<p>So which of these three main characteristics is the most important? Believe it or not, it has to be self-confidence. Without self-confidence, nothing else is possible. If you don&#8217;t believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals. Here are a few things to keep in mind for maintaining a higher level of self-confidence. </p>
<p>Positive Thinking </p>
<p>Well, it all starts with a positive attitude, doesn&#8217;t it? Believing that something good will happen is the first step. Negative thinking simply is not allowed. You must truly believe that there are no circumstances strong enough to deter you from reaching your goals. Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, etc. </p>
<p>Persistent Action </p>
<p>Now all of the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses are allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can&#8217;t get by a certain step, then find a creative way to try again or just go around it. </p>
<p>At the beginning of this article we identified a few traits that are common among successful entrepreneurs. You should be able to look ahead and see yourself where you want to be. Now just maintain a strong belief in yourself and your skills, stick with it, and don&#8217;t give up. If you can do that, you&#8217;re already half way there!</p>
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		<title>Can any Tom,Dick and Harry Start A Home Business?</title>
		<link>http://vickispina.com/vicki-spina-tips/can-any-tomdick-and-harry-start-a-home-business/</link>
		<comments>http://vickispina.com/vicki-spina-tips/can-any-tomdick-and-harry-start-a-home-business/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:16:09 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Tips]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Home Businesses]]></category>

		<guid isPermaLink="false">http://vickispina.com/?p=51</guid>
		<description><![CDATA[First, my apologies to who ever is offended by the title of this article on home business. Okay back to the question. Can every Tom, Dick and Harry start a home business? I know you may have a different view from mine. But let me first tell you that just like a candle lights up [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-tips%2Fcan-any-tomdick-and-harry-start-a-home-business%2F">
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			</a>
		</div><p>First, my apologies to who ever is offended by the title of this article on home business.</p>
<p>Okay back to the question. Can every Tom, Dick and Harry start a home business?<br />
I know you may have a different view from mine. But let me first tell you that just like a candle lights up a room, this article was written with the intention of providing some light on home business.</p>
<p>So my answer is that “YES” every one can start a home business. It does not matter where you are from or your  level of education. Every Tom, Dick and Harry can start a home business.</p>
<p>BUT, not every Tom, Dick and Harry will maintain and grow a home business. This is where many people fail. </p>
<p>What do you need to maintain a home business? You will need to have qualities for home business oriented people.<br />
Below are some of these qualities that will help you to maintain and grow your home business:</p>
<p>1-Home business people are careful about money.<br />
They always know how much money they have. They know the value and cost of things so they can recognize a real bargain. That is why they can maintain their home business.</p>
<p>2-Most home business entrepreneurs earned money when they were teenagers— babysitting, mowing lawns, delivering newspapers, sacking groceries etc. They got their patience from here that helps then grow their home business. </p>
<p>3- home business people are competitive by nature.<br />
Many were active in sports and other competitions in high school and college. Others were competitive in wanting to make good grades, earn the respect of their parents and teachers and achieve their goals. This quality is very important in a home business.</p>
<p>4- Home business owner believe in the old adage, &#8220;the early bird gets the worm.” They sleep and eat enough to maintain their energy levels but they don&#8217;t usually linger over non-productive tasks. This helps them focus important energy on growing their home business.</p>
<p>5- Successful home business people are risk-takers who trust their hunches and act on them. Taking risks can be small first steps, like placing your first ad in a mail-order publication. Without this quality, you may not even be able to start a home business, let alone growing a home business.</p>
<p>6-They have a &#8220;head for home business.<br />
&#8220;They are always thinking of new ideas and new ways to make money or increase their home business. They are not afraid to put these ideas to use.<br />
7-Home business entrepreneurs are usually loners rather than joiners.<br />
That&#8217;s one reason why the home business, mail-order business is so appealing to many entrepreneurs. They prefer a solitary work environment (home business) 	</p>
<p>8- Successful home business are usually honourable people.<br />
They do business based on a handshake or a promise. They tend to form strong associations with others who share this work ethic.</p>
<p>9- Home business people do set aside time for leisure activities and family. Their principal form of relaxation is their work, but they do realize the importance of downtime and spend time with their family. </p>
<p>10- Home business people don&#8217;t retire. They may sell or change their business, thinking they will retire, but they always jump back in with a new project or get a new idea that they just can&#8217;t ignore. </p>
<p>11-Successful home business is professionals. Whether working from their bedroom, the kitchen table or a modern, well-appointed home office, they operate just as they would if they were in an expensive office building in a major city. When they are working, they don&#8217;t let outside influences distract them.</p>
<p>In general, successful home business is people who have high energy; feel self-confident, set long-term goals, and view money and financial security as a measure of accomplishment and piece of mind. They persist in problem solving, take risks, learn from failures (their own and from others), take the initiative, accept personal responsibility and use all available resources to achieve their success. Successful home business people compete with themselves and believe that success or failure lies within their personal control or influence</p>
<p>Well, I hope this article will benefit who ever wants to start a home business.<br />
Just keep in mind that every one can start a home business, but what differentiates between the successful home business owners and the failures are as out lined above. Take care.</p>
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		<title>Business Systems &#8211; Not Just For Big Business</title>
		<link>http://vickispina.com/vicki-spina-secrets/business-systems-not-just-for-big-business/</link>
		<comments>http://vickispina.com/vicki-spina-secrets/business-systems-not-just-for-big-business/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:15:00 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Secrets]]></category>
		<category><![CDATA[Best small business idea]]></category>
		<category><![CDATA[Best start up business]]></category>
		<category><![CDATA[Business plan sample small]]></category>
		<category><![CDATA[Business resource group]]></category>
		<category><![CDATA[Sample start business plan]]></category>
		<category><![CDATA[Small business start up guide]]></category>
		<category><![CDATA[Small business start up idea]]></category>
		<category><![CDATA[Small business success story]]></category>
		<category><![CDATA[Start up business resource]]></category>

		<guid isPermaLink="false">http://vickispina.com/?p=49</guid>
		<description><![CDATA[When I mention business systems to you, what comes to mind? Do you think of an IBM mainframe computer sitting in a big room in the middle of your building? Do you think of expensive, highly specialized software? That’s what many small business owners imagine. And they think it’s not for them. If that’s what [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-secrets%2Fbusiness-systems-not-just-for-big-business%2F">
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			</a>
		</div><p>When I mention business systems to you, what comes to mind?  Do you think of an IBM mainframe computer sitting in a big room in the middle of your building?  Do you think of expensive, highly specialized software?  That’s what many small business owners imagine.  And they think it’s not for them.  If that’s what you think, you’re only half right.  </p>
<p>Half right because expensive, highly specialized software is probably not for you.  Half wrong because good business systems most definitely are.  A business system isn’t hardware or software.  It’s the way that you do any part of your business.  It’s how you do things.  You are using systems all the time, you just may not be using them efficiently.</p>
<p>I regularly urge business owners to get everything they know about their business out of their head and onto paper.  I’m urging you now to do the same with your systems.  Start writing out how you do things in your business.  At a minimum, write out how you treat your customers or clients, how your paperwork for each sale flows, how your production systems work, how you market to clients, and how you do your bookkeeping.</p>
<p>Do this in detail.  For each area, make a very detailed description of every step in the process.  Include what you do and why you do it.  Include the subtle parts that make your company uniquely you.  Include the parts that you are proud of.  Include the tricks that make it efficient.  Include what you tried that didn’t work and explain why.  Each system should become a very rich, highly detailed system.  Why so much detail?</p>
<p>Because this is the beginning of being able to consistently deliver results.  And the beginning of being able to consistently deliver results even when you aren’t around.  Documented (written) systems make delegating much more manageable.  Delegating is one of the keys to success in growing your business while still having a life.</p>
<p>Maybe you don’t want a bigger business.  Maybe you want to keep yours small.  Still, wouldn’t it be nice to be able to go on a long vacation and turn the keys over to someone else to run and make money for you while you are gone?  Without systems, that wouldn’t be remotely possible.  With systems almost anything is.  Now, does that sound like something that should only be for big business?  I think not.</p>
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		<title>Business Plan Outlines &#8211; The 5 W&#8217;s</title>
		<link>http://vickispina.com/vicki-spina-secrets/business-plan-outlines-the-5-ws/</link>
		<comments>http://vickispina.com/vicki-spina-secrets/business-plan-outlines-the-5-ws/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:13:42 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Secrets]]></category>
		<category><![CDATA[Business plan outline]]></category>

		<guid isPermaLink="false">http://vickispina.com/?p=47</guid>
		<description><![CDATA[Business plan outlines are all different. The one common thread is that all business plan outlines help the writer answer the five W questions: who, what, when, where, why. If any of you ever worked in journalism or as reporters, what you want to do when you investigate anything is answer the 5 W&#8217;s. A [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-secrets%2Fbusiness-plan-outlines-the-5-ws%2F">
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			</a>
		</div><p>Business plan outlines are all different.  The one common thread is that all business plan outlines help the writer answer the five W questions:  who, what, when, where, why.</p>
<p>If any of you ever worked in journalism or as reporters, what you want to do when you investigate anything is answer the 5 W&#8217;s.  A business plan outline is a concrete method for investigating a business idea so answering the 5 W&#8217;s makes sense.  </p>
<p>Business Plan Outline of the 5 W&#8217;s</p>
<p>Who are you? Your business plan outline should detail your certifications, industry experience, and credentials.  List the business credential that you&#8217;ve already received or those that you&#8217;re planning on getting in the early stages.  This part of the business plan outline also lists the staff you project needing and what their qualifications will be.  </p>
<p>What do you plan on sell?  In your business plan outline you need to include a discussion of what it is you are selling.  Are you selling products, services or both?  Once you know what you are selling you then need to discuss the revenue and profit associated with your products and/or services.  </p>
<p>This part of the business plan outline also includes your preliminary sales and marketing plan.  What will you be doing to gain your clients and how much time and money will you spend doing so?</p>
<p>When did you launch or when do you plan on launching? This information is critical to outside investors and it will also help to keep you on track.</p>
<p>Where are you located?  Here you will indicate the types of facilities needed to run your business. Will you work out of your home or rent office space? </p>
<p>Why is your approach unique? This is a critical question that your business plan outline must address. You need to explain your number one differentiator. Somewhere in your business plan outline you must make space for detailing the proposition that sets you apart from everyone else in the market.</p>
<p>The Bottom Line On Business Plan Outlines</p>
<p>Business plan outlines help you structure your answers to the most important business planning questions.  These questions can be summarized as the 5 W&#8217;s.  By answering these questions, your business plan outline will lead you to discover and detail the exact &#8220;how&#8221; of your overall business operations.</p>
<p>Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}</p>
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		<title>Business Name – How To Pick One From A Legal Perspective</title>
		<link>http://vickispina.com/vicki-spina-secrets/business-name-%e2%80%93-how-to-pick-one-from-a-legal-perspective/</link>
		<comments>http://vickispina.com/vicki-spina-secrets/business-name-%e2%80%93-how-to-pick-one-from-a-legal-perspective/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:12:13 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Secrets]]></category>
		<category><![CDATA[business name]]></category>

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		<description><![CDATA[A business name can be a huge factor in the ultimate success or failure of the entity. Unfortunately, many people fail to give a lot of thought to it prior to moving forward. There are many factors to consider including something memorable, a name related to your area of work and, potentially, the availability of [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-secrets%2Fbusiness-name-%25e2%2580%2593-how-to-pick-one-from-a-legal-perspective%2F">
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			</a>
		</div><p>A business name can be a huge factor in the ultimate success or failure of the entity. Unfortunately, many people fail to give a lot of thought to it prior to moving forward. There are many factors to consider including something memorable, a name related to your area of work and, potentially, the availability of the domain name.</p>
<p>Married?</p>
<p>Picking a business name is like getting married. You are going to have to stick with it till the bitter end. It is estimated a prospect will need to see your advertisement and business name at least 22 times prior to doing business with you. Once they associate your business with a certain name, making a change will be disastrous. Once you pick something, stick with it.</p>
<p>Naming Your Business</p>
<p>If you are going to be married to your business name, you need to make sure the bride isn’t already married to another suitor. There are four significant issues to consider.</p>
<p>Initially, you must determine whether the name is already being used in your state. The Secretary of State controls the names of all corporations, LLCs and partnerships. Most also have a web site where you can conduct name searches. Even if you are a sole proprietor, you should check the name against those already registered in the state database. If the name is being used, you will need to consider an alternative.</p>
<p>Assuming the name passed must with the Secretary of State, you should check it against existing trademarks file with the Patent and Trademark Office. The “PTO” maintains an online database. As with the Secretary of State, you can conduct an online search to make sure no other business is using it.</p>
<p>In this day and age, many businesses incorporate a web site as part of their business model. If you are in this boat, you need to check to see if the business name is available as a domain. If it is, you should register it immediately. If not, you can either change your business name again or focus on a domain name incorporating your service or product instead of the business name.</p>
<p>Avoiding Problems</p>
<p>You business could be devastated if you do not take these precautionary steps. Imagine the negative impact on your business if the name has to be changed three years down the line. Take a breath before you select a business name. Like a spouse, it can be either a good or bad choice.</p>
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		<title>Build Your Business With Four Easy Steps</title>
		<link>http://vickispina.com/vicki-spina-secrets/build-your-business-with-four-easy-steps/</link>
		<comments>http://vickispina.com/vicki-spina-secrets/build-your-business-with-four-easy-steps/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:10:59 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina Secrets]]></category>
		<category><![CDATA[Richard Thalheimer]]></category>
		<category><![CDATA[Richardsolo]]></category>

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		<description><![CDATA[Creating a successful and profitable business is no easy task. It’s reliant on many outside factors, including competition, timing and demand, which you have very little to no control over at the beginning. Assuming all of these outside factors are in your favor, having a sound business plan can lead to having a successful business. [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina-secrets%2Fbuild-your-business-with-four-easy-steps%2F">
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			</a>
		</div><p>Creating a successful and profitable business is no easy task. It’s reliant on many outside factors, including competition, timing and demand, which you have very little to no control over at the beginning. Assuming all of these outside factors are in your favor, having a sound business plan can lead to having a successful business. Here are five steps to consider when you’re building your business from the ground up:  </p>
<p>1. Determine your business. What are you selling?<br /><br />
This question isn’t as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall you’re buying a lot more than sportswear — you’re buying an image, a feeling. You&#8217;re buying the Nike brand. Richard Thalheimer, the former CEO of The Sharper Image and the founder of RichardSolo.com, has worked in specialty retail for more than 30 years. When asked what business he’s in, he’ll tell you “convenience” or &#8220;innovation&#8221; before he specifies any particular industry, and he&#8217;s built one of the most powerful brands in America. Keep in mind, there’s more to a product than, well, the product. Your brand is what sets your product apart from your competitor’s.  </p>
<p>2. Select your market. Who are you selling to?<br /><br />
This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television? These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy. Richard Thalheimer understood his market for The Sharper Image, probably as well as they understood themselves. From an article in the LA Times, Tracy Wan, who was president and chief operating officer under Thalheimer says &#8220;Richard has the amazing ability to figure out the things that people want to have.&#8221; This ability to perceive your consumer&#8217;s desire can only be a result of knowing them like your neighbor.  </p>
<p>3. Create a marketing strategy. How do you speak to these people?<br /><br />
This is a culmination of understanding your brand and your consumer. As mentioned in number two, understanding your consumer can answer a lot of questions concerning your marketing strategy: Where should you advertise? What&#8217;s the voice of your brand? What kind of prices are reasonable for this demographic? In order to engage your consumer, a.k.a. sell your product to them, you must know where your advertisements will be noticed, how to speak to them, and how much they will be able to spend, among many of things. Really, this step should have been combined with the last because who your market is dictates your marketing strategy entirely.  </p>
<p>4. Learn by example. Seek advice from those who have done it.<br /><br />
There are many books written by professionals who have already started their own business and have been successful in doing so. One that comes to mind immediately, as we&#8217;ve already mentioned him a couple of times, is Richard Thalheimer. &#8220;Creating Your Own Sharper Image&#8221; shares the story of how he grew his tiny office supply company, The Sharper Image, into the thriving enterprise that it has become today.  </p>
<p>Remember, building a successful business in not all about the dollars and cents. Equally as valuable is you brand equity and your ability to engage your consumer, which is only attainable by understanding them. Assuming there is a demand for your product, and you can compete with the other brands, following these four steps shall guide you in the right direction.</p>
<p>~Ben Anton, 2008</p>
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		<title>Are You Derailing Your Business with Details?</title>
		<link>http://vickispina.com/vicki-spina/are-you-derailing-your-business-with-details/</link>
		<comments>http://vickispina.com/vicki-spina/are-you-derailing-your-business-with-details/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:09:37 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina]]></category>
		<category><![CDATA[details]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[setting goals]]></category>
		<category><![CDATA[starting online business]]></category>

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		<description><![CDATA[Details can kill your web business. And I&#8217;m not talking about details killing your business from the standpoint of being careless about them. While it&#8217;s true that being careless can hurt your business, everybody knows that (even if they don&#8217;t always put it into practice). The way I&#8217;m talking about that details can kill your [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina%2Fare-you-derailing-your-business-with-details%2F">
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			</a>
		</div><p>Details can kill your web business. And I&#8217;m not talking about details killing your business from the standpoint of being careless about them. While it&#8217;s true that being careless can hurt your business, everybody knows that (even if they don&#8217;t always put it into practice).</p>
<p>The way I&#8217;m talking about that details can kill your business is if you focus too much on them.</p>
<p>Say what?</p>
<p>How on earth can focusing too much on details hurt your business?</p>
<p>Ever tried to walk on a railroad track?</p>
<p>When I was a kid, my aunt and uncle had a house right next to a railroad track. My uncle once challenged me to walk on the track without falling off.</p>
<p>Hey, it&#8217;s not like walking a tightrope. That track was as wide as my feet. Should be no problem. So I started walking it, carefully watching my feet with each step to make sure I stayed on the track. But I couldn&#8217;t get more than a couple of steps before I&#8217;d lose my balance and fall off.</p>
<p>My uncle taught me that the only way to walk that track successfully was to look at a point a ways down the track &#8211; not down at my feet. By setting a goal and focusing on it, I could walk on that track as easily as if I was walking right on the ground. It was only when I focused on my feet that I tripped up.</p>
<p>It works that way with business, too. Our natural reaction is to put all our attention into &#8220;watching our feet&#8221; as we deal with this short-term detail and that. But when we do that, we &#8220;fall off the track&#8221; of where we wanted to go.</p>
<p>Now, I&#8217;m not saying that we should ignore the details of our business as we gaze wistfully toward our vision of the knock-out business we dream of building. You never get anywhere without taking step after step after step to reach your goal. But you never get anywhere, either, if all you look at is the present step.</p>
<p>The point in the distance that you need to focus on is the need your audience has and the solution you have that will fill it. It requires you to understand your audience &#8211; who they are and what they need and what concerns stand in the way of them choosing your solution.</p>
<p>It&#8217;s way too easy for us to focus on details, namely, on the latest traffic building tips or tools, the latest bells and whistles we can add to our site. Details are usually driven by facts, and facts are something we feel we can learn and control. Understanding the people who make up our pool of potential customers is a lot more scary. It requires us to step outside ourselves into the hearts and minds of other people.</p>
<p>Given the choice between dealing with predictable facts and details or dealing with unpredictable human nature, most of us will jump at dealing with facts any time.</p>
<p>But that just gets us stuck staring at our own feet as our feet inexplicably slip off the track. The only way to stay on track is by looking toward your ultimate goal: you helping people solve some problem in return for them repaying you fairly for the time and effort you put into it.</p>
<p>That&#8217;s really the most simple definition of what business is. The details are not your business. The facts and the tips and the tools are not your business either. They&#8217;re merely the steps you take to get to that point in the distance. And the more you take that to heart, the more easily you&#8217;ll stay on the track toward your goal.</p>
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		<title>Advice About Setting Up Your Own Business</title>
		<link>http://vickispina.com/vicki-spina/advice-about-setting-up-your-own-business/</link>
		<comments>http://vickispina.com/vicki-spina/advice-about-setting-up-your-own-business/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 00:08:12 +0000</pubDate>
		<dc:creator>Vicki Spina</dc:creator>
				<category><![CDATA[Vicki Spina]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[discipline]]></category>
		<category><![CDATA[exhibitions]]></category>
		<category><![CDATA[loan]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[self-employed]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[yellow pages]]></category>

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		<description><![CDATA[Are you thinking about setting up your own business? Have you an idea for a new business but are unsure about how to proceed? If you have answered yes to either of these questions, this article could be of benefit to you. I am going to write about how to plan and create a successful [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fvickispina.com%2Fvicki-spina%2Fadvice-about-setting-up-your-own-business%2F">
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			</a>
		</div><p>Are you thinking about setting up your own business? Have you an idea for a new business but are unsure about how to proceed? If you have answered yes to either of these questions, this article could be of benefit to you. I am going to write about how to plan and create a successful small business.</p>
<p>Many people are looking at ways in which they can become self-employed as they have had enough of being dictated to and fed up of long and frustrating commutes to work. They want the freedom of being their own boss and to be able to choose their own hours of work.</p>
<p>Leaving a full time career can be quite a scary prospect however. The security of having a regular income and other benefits such as a pension and a share save scheme can seem hard to let go. I am sure many people whether rightly or wrongly have opted to stick with this security and to merely keep their business plan as an idea, which they never see through or use.</p>
<p>Other people are willing and happy to take the risk and see it as a way of getting out of the rat race. </p>
<p>When you have an idea for a new business you then need to think of a name to call it. I would keep this name quite short as it makes it easier to remember for people. It obviously needs to have something to do with the business sector you are entering.</p>
<p>You will now need to work out how much money you will need to set up the business. This can be quite daunting but is essential. In the short term I would advise to keep these start up costs as low as possible, you can always buy or rent better machinery in the future as an example.</p>
<p>Once you are aware of how much money you need, you then have to find it. You may have enough yourself via savings or a redundancy payout, however most people are not in this position. If you do not have enough money, you could try and raise money via the family, by seeking a partner or by releasing the equity from your house. There is also the option of a business loan.</p>
<p>The next stage is to market your product or service. There are many ways of doing this including:</p>
<p>The internet via a website</p>
<p>An advert in the newspaper</p>
<p>Direct marketing in the form of leaflets</p>
<p>An advert in the yellow pages</p>
<p>Exhibitions</p>
<p>Trade fairs</p>
<p>I would advise finding out where other people from your industry advertise as they will have tried and tested many of the above options.</p>
<p>You then need to work out how much to charge for your product or service. I always keep these charges fairly low at the outset in order to attract as many people as I can and to get some income in. I then hope that word of mouth will take over and the idea is that after a few months I will be in a position to increase my fees.</p>
<p>It is also important to realise that we will make mistakes along the way. When this happens we need to think positive and not to beat ourselves up. It is an experience we can learn from.</p>
<p>Always have belief in yourself. At times any business will go through a rocky period, this is when we need to be strong. In my opinion the more work we put in, the more rewards we are likely to obtain.</p>
<p>Self-discipline is one of the keys to your success. Being able to choose your own hours of work may seem like a dream but it can prove to be many peoples downfall. We have to ensure that we work the required amount of hours. It is far too easy to stay in bed for that extra hour or to arrange yet another game of golf. These things are fine once you are established, but this is a long way off at this stage.</p>
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